We are driving the new international brand positioning with a 360° approach that covers all relevant touchpoints of the various stakeholder journeys and is based on three areas: corporate design/identity, internal engagement and external activation. We are changing the perception of E.ON as the playmaker of new energy in europe.

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Gyms are the gold standard when it comes to fitness, but they can be anything but fun. Together with Meta Quest and PUMA, we invited people to experience the potential of VR/MR fitness in "The World's Smallest Gym".

"There for your life" is the new creative platform with which Allianz presents itself as a reliable partner in all situations in life. The current campaign for Allianz life insurance brings this long-term communication platform to life for the first time. It shows the path through life full of optimism: forward-looking, always on the move, no matter what life situation: Allianz thinks ahead so that you can get ahead in life - that's the message.

In 2023, Porsche celebrated the 75th anniversary of its sports cars. This event called for a holistic campaign that not only celebrates the iconic Porsches, but also the color palette in which they are available - showing what it looks like to dream in color.

The idea was to create a colorful palette of key images that could be used across different markets and channels. Accompanied by a strong campaign video and various dream stories in which dreamers talk about their dreams and the colors they choose.

he VW Bus is an iconic brand with which many people feel emotionally connected. To give fans the opportunity to experience and celebrate an unforgettable moment with their star, we organized a VW Bus Festival. As the lead agency for Volkswagen Commercial Vehicles, we were responsible for the festival communication, content production and the design of the festival stand. The festival was not only well received by the more than 80,000 VW fans on site, but also received above-average digital coverage on social media.‍

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How do you sell a commercial vehicle when almost everything is being handled online during the pandemic? The core idea was to simplify and digitize complex processes from the offline area to make it easier for the target group to work where they are. The entire sales process not only became cheaper, but also much faster: the simple and fast user flow was the key to the high demand on the site.

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The Steiff brand is full of emotion and tradition. In order to secure future success and increase international recognition, the brand wanted to reposition itself and clearly define what it stands for. The core is a multi-level brand model, on the basis of which the visual brand identity was fundamentally revised and which was honored with both the Red Dot Award and the ADC.

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As the lead agency for corporate design, we develop the visual identity for the MercedesEQ sub-brand. We have developed an efficient and highly flexible brand framework that helps Mercedes-Benz to present a consistent image worldwide and regularly inspire its customers with innovative and individual brand experiences. Our standout element is the translucent star at the center of the EQA campaign, shaping the new age of electric mobility.

Nivea wants everyone to feel good in their own skin - and believes that more togetherness will help create a better future for all. This is expressed in the flowing illustrations of people touching each other in all kinds of manners. Our message of bringing people closer together is understood around the world and translated into a design system that takes into account the diversity of packaging.